diff --git a/Makefile b/Makefile
index 06d50a1..a567c88 100644
--- a/Makefile
+++ b/Makefile
@@ -20,3 +20,8 @@ _site: build
 serve: build
 	# Run Docker container with listener for current dir and port mapping
 	docker run --rm -p 0.0.0.0:4000:80 -it caution-co
+
+.PHONY: publish
+publish: build
+	docker tag caution-co git.distrust.co/caution/website
+	docker push git.distrust.co/caution/website
diff --git a/README.md b/README.md
index 1699c8e..e6c8fe0 100644
--- a/README.md
+++ b/README.md
@@ -39,3 +39,17 @@ $ make _site
 ```shell
 $ make fullclean
 ```
+
+### Releasing
+
+1. Build and publish the image
+
+```shell
+make publish
+```
+
+2. Restart the `caution` deployment in the Kubernetes cluster
+
+```shell
+kubectl -n website rollout restart deploy/website-caution
+```