diff --git a/Makefile b/Makefile
index 36a8970..1e6a605 100644
--- a/Makefile
+++ b/Makefile
@@ -8,8 +8,9 @@ export
 
 ## Use env vars from latest release when reproducing
 ifdef REPRODUCE
-    include dist/release.env
-    export
+include dist/release.env
+NO_CACHE := --no-cache
+export
 endif
 
 .DEFAULT_GOAL :=
@@ -30,6 +31,7 @@ out/airgap.iso: Containerfile $(shell git ls-files rootfs)
 		--build-arg GIT_AUTHOR="$(GIT_AUTHOR)" \
 		--build-arg GIT_KEY="$(GIT_KEY)" \
 		--build-arg GIT_TIMESTAMP="$(GIT_TIMESTAMP)" \
+		$(NO_CACHE) \
 		-f Containerfile \
 		.