diff --git a/Makefile b/Makefile
index f01f347..89fecbf 100644
--- a/Makefile
+++ b/Makefile
@@ -150,6 +150,9 @@ build-%: images/tools/Containerfile | out
 load-%: build-%
 	$(call import-container,$*)
 
+push-%: build-% load-%
+	docker push $(REGISTRY)/$*:$(VERSION)
+
 out/tools-image.digest: out build-tools
 
 .PHONY: plan